Friday, October 30, 2020

Is Your Business Ready for the Holidays? Marketing, Promotional Products, and Planning.

The holidays come fast every year. If your business is not ready, now is the time to prepare. Marketing goals, promotional products, and budget planning are just a few things that your business has to consider. 

 

 


Marketing


Marketing efforts entice customers to purchase from your business. Use referral programs as a method to gain new customers during the holidays. Each new person referred by a current customer means a discount or gift from your company. Word of mouth is one of the biggest ways to get a new customer to trust your business.

 

Direct customers throughout your store with easy-to-read graphics and displays. Promote social distancing with stickers on the ground so that people know where to stand while waiting in line. 

 

Make sure that your social media platforms and website are up-to-date. Each new holiday deal and promotion should be updated so that customers are aware of what to expect. 

 


Promotional Products and Gift Giving


Small Business Saturday, Black Friday, Thanksgiving, Christmas, and New Year’s Day are some major upcoming dates. Get your promotional products and gifts ready for the season of giving.

 

Thanksgiving

Show clients, employees, and customers that you are thankful for them. If you run a small business, a simple handwritten thank-you card will make their day.

 

If your business gives out turkey or ham for the holidays, consider handing out kitchen thermometers to go along with it.

 

Small Business Saturday and Black Friday

These two days are some of the biggest shopping days of the year. Get customers into your store or on your website on these busy days with promotional products. 

 

There are so many places to choose from, so give people a reason to support your business. Offer customers a branded tote bag or blanket with their $75 purchase. 

 

Holiday Parties

It is almost the time of year when companies hold employee holiday parties. This year may be different for these parties due to COVID-19. Find unique ways to still show your employees you appreciate them. 

 

Figuring out holiday gift ideas for employees is difficult. Think about each of your employees’ personalities because everyone is motivated by something different. Take into account the season you are in. Gift a fall scented candle or personalized thermos

 


Planning for the Holidays


Set goals that your business wants to meet by the end of the 2020 holiday season. Put thought into your marketing, promotional products, gifts, and planning. 

 

Skylight Creative Ideas hopes that you enjoy the holiday season! We are a full-service promotional products company and have been a leader in the industry since 1977. Our goal is to provide innovative ideas, top-notch customer service, and quality products to help our clients meet and exceed their marketing and branding objectives. 

 

If you have questions about getting ready for the holidays or want to learn more about Skylight Creative Ideas, call us at 410.879.8401 or contact us on the website.


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