Friday, September 25, 2020

How to Use Branded Products to Increase Social Media Engagement

Use branded products to increase social media engagement and build relationships with customers. Before seeing how your business can accomplish this, here is some background information on social media engagement.

social media

What is social media engagement?

It is the interaction between people and a brand. This includes likes, shares, comments, and views that people have with your brand. These terms may change depending on the social media platform you are on.

Why is social media engagement important?

Engagement on your business’s social media accounts is beneficial because:

  • Customers click on your website more often, leading to the likelihood of more purchases

  • Potential customers find your posts through shares, explore pages, and hashtags

  • Your customers and company build a long-lasting relationship

  • Trust is built, so customers are more likely to talk positively about your business

How do I increase social media engagement with branded products?


These people have the power to affect the purchasing decisions of their audience. They have a following of people that trust their opinion on social media. 

Discover influencers in your business’s topic or niche. Send them branded products and encourage them to talk about your company or product. Or offer to pay them for a sponsorship. 

For example, if you own a gym or athletic-based company, send influencers branded activewear that they can wear out. They might post a picture wearing these products. If you send them branded workout equipment, they might be motivated to take a video using their new products. 

User-Generated Content

Your customers and target audience can help out with content to post. Encourage them to tag your business or place a branded hashtag that only your company uses. This makes it easier to find these posts. 

The posts are showed to the customer’s and your business’s entire newsfeed. User-generated content increases engagement because people believe other people more than they believe brands. 

Persuade your customers to post about your business by offering them a free promotional product while they are in your business. Restaurants can do this by getting customers to post pictures with their friends, family, food, and drinks. Before they leave, they just need to show their social media post to receive their gift which could be branded t-shirts or a set of drink coasters


If your business has a table set up at a festival or event, pass out branded products that people would use. Make sure they know to post about your business and tag them to be entered into an even bigger giveaway. Both of these incentives will get them to post. 

Interested in running a social media giveaway with branded products? Click here for all you need to know. 

Where can I find branded products for my business?

Remember to purchase products that your current and potential customers are interested in. We offer a ton of products that you can use to increase your business’s social media engagement. We will ship the products directly to you. If you have questions about Skylight Creative, call us at 410.879.8401 or contact us on the website.

Friday, September 18, 2020

Promoting Breast Cancer Awareness Month For Your Business

October is Breast Cancer Awareness Month. Businesses have the opportunity to give donations, set up fundraisers, and spread awareness about breast cancer. This gives your customers and clients a chance to focus on its importance, contribute to research, and stay informed. Set up a plan to promote breast cancer awareness for your business. Continue reading for some ideas to get you started. 

breast cancer awareness month

Give Donations

Donate to national or local breast cancer organizations. Be sure to do your research before supporting them. Here are a few organizations to contribute your money to. 

American Cancer Society

This organization is most known for its research, although they do so much more than that. They encourage prevention, provide support for cancer patients, and fight for policy changes. Your tax-deductible donation will help the American Cancer Society continue the fight against cancer.

Breast Cancer Research Foundation

BCRF’s mission is to prevent and cure breast cancer by advancing the world's most promising research. According to their  website, “research is the reason there are more than 3.8 million breast cancer survivors in the U.S., and deaths from breast cancer have declined by nearly 40% over the last 25 years.”

Breast Cancer Prevention Partners

The Breast Cancer Prevention Partners work to prevent breast cancer by eliminating exposure to toxic chemicals and radiation linked to the disease. They offer tips for prevention on their website for shopping, cleaning products, food packaging, and more. 

Spread Awareness

Another way to promote breast cancer awareness as a business is to spread awareness. You can spread awareness through promotional products, social media posts, and sharing a personal story.

Promotional Products

Give away or sell pink promotional products. These can have the pink ribbon symbol or support the cause in another way. The promotional product ideas are endless, so here are a few:

Social Media Posts

Post to your business’s Facebook, Instagram, and LinkedIn accounts about awareness. Share information on prevention. Change your profile picture/logo to pink or update your business page’s header. 

Share a Story

Personal stories evoke emotional connections in your clients and customers. This helps them understand the importance of spreading awareness. Share the story of yourself, a loved one, or even a stranger. These stories will have a significant impact. 

Set Up Fundraisers

Fundraisers are a great way to bring your community together and encourage them to donate money to a good cause. Host fundraisers at your business or sponsor events. Promote a healthy society with a 5k event. Sponsor an all you can eat and drink fundraiser at a local restaurant. Set up raffle baskets and 50/50 raffles. 

Promote Breast Cancer Awareness

Skylight Creative Ideas takes Breast Cancer Awareness month seriously. We hope this article inspires your business to partake in spreading awareness. 


If you have questions or want to learn more about Skylight Creative Ideas, call us at 410.879.8401 or contact us on the website.

Friday, September 11, 2020

How to Use Branded Products to Attract New Clients

There are many forms of media to attract new clients, so why should you use branded products? They are tangible, unlike radio ads, commercials, and social media advertising. These products are useful and people want to keep them. 

branded products

Branding creates a memorable impression on new clients. They will know what to expect from your company based on these products. It is a way to set your business apart from your competitors. 

This is how your business can use branded products to attract new clients.

  • Create Emotional Connections

  • Promote Wellness

  • Build Relationships

  • Provide Creative Products 

Create Emotional Connections

Find out what your client base cares about to make an emotional connection. Donate useful products to a charity that they believe in. If they care about the environment, offer eco-friendly products like reusable bags and water bottles.

Word-of-mouth is an effective part of attracting new clients. People are more likely to talk about your business positively when emotional connections are made. 

Promote Wellness

Spread the word about your business while encouraging healthy choices. Wellness products are in high demand right now. 

Since at-home-gyms are trending, offer these branded products to your potential clients:

Other types of wellness products that will get a lot of use out of include:

Build Relationships

Listen to your current and potential client’s needs. Make sure research is done on the client and their industry. Look for opportunities to give out branded products that improve their day-to-day life.

If they spend a lot of time looking at the computer everyday, blue light glasses are a nice gesture to prevent headaches. For clients that are always on the go, this RoadTrip Charging Station can charge their phone and hold extra pens in case they need it.  

Do not forget to deliver top-notch customer service. This helps form a strong structure to maintain your business relationship. 

Provide Creative Products

Everybody loves a free t-shirt and baseball cap, but sometimes that gets old. Attract new clients with innovative products. Spark interest in your company. This could be something inspiring or funny. 

Some of the most creative promotional products that Skylight Creative has done includes:

  • Microfiber Pet Beds for a boutique hotel to give out to customers who bring pets

  • Custom Jenga Set for a national bar chain to use for managers at their company education meetings

  • Phone Tripod, Phone Lens Set and Carrying Case for a company to give out to potential clients at music festivals and outdoor events

  • Candy Tins for a client who wanted to get more people at their booth and the result was that people stopped by their booth and chatted while picking out the candy to fill their tins


Interested in learning more about the creative products that we have done in the past? Want creative new ideas for your upcoming promotions? Email Bob Titelman at

Choose the Right Products for Your Target Audience

Stay innovative and creative! Branded products show that your business listens to clients and what they are interested in. Attract new clients and build strong relationships with your branded products. 

Skylight Creative Ideas is a full-service promotional products company and has been a leader in the industry since 1977. Our goal is to provide innovative ideas, top-notch customer service, and quality products to help our clients meet and exceed their marketing and branding objectives. 


If you have questions or want to learn more about Skylight Creative Ideas, call us at 410.879.8401 or contact us on the website.

Friday, September 4, 2020

6 Effective College and High School Fundraising Ideas

School is back in session! There are so many reasons that students hold fundraisers. This includes raising money for sports teams, trips, charities, and events. These six effective college and high school fundraising ideas will be sure to make your organization money.

Yard Signs

Sell customized yard signs for a simple school fundraiser. The options are endless, but here are a few ideas:

  • Proud to be an Eagle

  • A 2021 graduate lives here! 

  • Patriot cheerleader

  • Proud Flashes parent

Give people the option to add their name, sports team number, or even a picture of themselves to the signs.

Branded Apparel

Set up an apparel table where there is a lot of foot traffic on campus. This could be at sporting events or in the cafeteria. Sell branded apparel that students and outsiders would want to wear. Make it unique with a logo, colors, or quote.

Change the apparel that is being sold with the season you are in. In warmer months sell t-shirts, tank tops, and shorts. In colder months offer long sleeves, sweatshirts, and sweatpants. This is a great time to set up at outdoor events when people want an extra layer to keep them warm.

Customized Accessories

Since masks are mandatory in many places right now, why not sell them for your next fundraiser? People love representing the school that they go to. Customize reusable masks to your school colors or add on a decal of your school’s mascot.

In colder months, fleece headbands and knit hats are popular fundraising ideas. This is something to consider because autumn is right around the corner. 

Additional accessories that will sell year-round for a fundraiser are scrunchies, lanyards, and water bottles.

5k Run or Walk

A fun way to raise money for a high school or college organization is to hold a 5k event. This can be done both in-person and virtually. Hand out custom t-shirts that participants can wear during the race. Don’t forget to give the winners a special prize or medal

Sponsorship Opportunities

Organizations that hand out booklets should seek sponsors to add. Sporting events can include sponsors during streamed events and in the arenas. This is a money-maker for your organization while bringing awareness to those businesses.

Local Restaurant Partnership

Collaborate with a restaurant close to your campus to have a fundraising night. You can raise a portion of the proceeds from that night for your cause. Invite friends and family to come and show their support. The more people that attend, the more money you will make! 

Many restaurants are happy to support schools close to their location. All you need to do is speak to the manager to figure out the details.

College and High School Fundraising Ideas

We hope that you enjoy being back at school. Stay safe and have a fun year! We offer a ton of products great for college and high school fundraisers. If you have questions or want to learn more about Skylight Creative, call us at 410.879.8401 or contact us on the website.