Friday, September 25, 2020

How to Use Branded Products to Increase Social Media Engagement

Use branded products to increase social media engagement and build relationships with customers. Before seeing how your business can accomplish this, here is some background information on social media engagement.

social media

What is social media engagement?

It is the interaction between people and a brand. This includes likes, shares, comments, and views that people have with your brand. These terms may change depending on the social media platform you are on.

Why is social media engagement important?

Engagement on your business’s social media accounts is beneficial because:

  • Customers click on your website more often, leading to the likelihood of more purchases

  • Potential customers find your posts through shares, explore pages, and hashtags

  • Your customers and company build a long-lasting relationship

  • Trust is built, so customers are more likely to talk positively about your business

How do I increase social media engagement with branded products?


These people have the power to affect the purchasing decisions of their audience. They have a following of people that trust their opinion on social media. 

Discover influencers in your business’s topic or niche. Send them branded products and encourage them to talk about your company or product. Or offer to pay them for a sponsorship. 

For example, if you own a gym or athletic-based company, send influencers branded activewear that they can wear out. They might post a picture wearing these products. If you send them branded workout equipment, they might be motivated to take a video using their new products. 

User-Generated Content

Your customers and target audience can help out with content to post. Encourage them to tag your business or place a branded hashtag that only your company uses. This makes it easier to find these posts. 

The posts are showed to the customer’s and your business’s entire newsfeed. User-generated content increases engagement because people believe other people more than they believe brands. 

Persuade your customers to post about your business by offering them a free promotional product while they are in your business. Restaurants can do this by getting customers to post pictures with their friends, family, food, and drinks. Before they leave, they just need to show their social media post to receive their gift which could be branded t-shirts or a set of drink coasters


If your business has a table set up at a festival or event, pass out branded products that people would use. Make sure they know to post about your business and tag them to be entered into an even bigger giveaway. Both of these incentives will get them to post. 

Interested in running a social media giveaway with branded products? Click here for all you need to know. 

Where can I find branded products for my business?

Remember to purchase products that your current and potential customers are interested in. We offer a ton of products that you can use to increase your business’s social media engagement. We will ship the products directly to you. If you have questions about Skylight Creative, call us at 410.879.8401 or contact us on the website.

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