How to Run a Social Media Giveaway

Encourage engagement on your social media platforms with giveaways. Do not be afraid to get creative! This is what you need to know before running your social media giveaway.

Social Media Platforms

Each social platform has different demographics. Make sure your target audience enjoys the products or services that are being given away. Here is what some major social media platforms are all about.

Instagram

Instagram giveaways are commonly used for businesses to directly reach their customers. To enter your giveaway, mention that people need to like the post, tag their friends, and/or share the post to their Instagram Story. 

Facebook

There is a wide age range of Facebook users. You should be able to run a giveaway on there no matter who your audience is. Encourage people to tag friends and share the post to enter the contest.

TikTok

If your audience is Gen Z or Millennials, TikTok might be the right platform to host your giveaway. Make a short video explaining the rules for the contest and what the winner(s) will receive. 

LinkedIn

Giveaways on LinkedIn are not as common as they are on other social media platforms. This could be a creative option to reach other businesses and their employees. 

Rules and Regulations

Each social media platform has its own rules and regulations. Be sure to complete extensive research before launching your social media giveaway. The last thing that you would want is to be charged money for not following the platform’s rules. 

Create your own rules and regulations for your giveaway. If the audience needs to tag others in the post, choose a specific number of tags. Mention that they can (or can’t) enter the giveaway more than once. Say you only want people that follow you or like your page to enter.

Giveaway Ideas

The options for giveaways are endless. You can offer experiences like a getaway or tickets to a concert. Your business can offer its services for free. 

Customized products are another fun idea. Create a theme and choose products that are valuable to the audience. Yeti tumblers and Brumate drink holders are trending right now. These products would be great to add to the giveaway.

Benefits of a Giveaway

Your social media platforms will benefit from the increase in engagement. Engagement typically means that your post will show up on more people’s timelines (depending on the algorithm). 

There is also the benefit of more followers. This is the next step to new customers and purchases from them.

Measuring Success

Was your giveaway successful? Set goals beforehand. The giveaway could be an increase in followers or engagement. You can also measure success by the number of website clicks and online purchases.

Get Creative

Think outside of the box when creating your social media giveaway! If you are interested in purchasing customized products for your next social media giveaway, call us at 410.879.8401 or contact us on the website.

 

How to Help Your Employees Tackle Remote Work

Right now, people across the globe are working remotely. They’re screen sharing, calling in for meetings, and making sure deliverables still get to clients and customers on time. While working remotely can sometimes feel isolating, it doesn’t have to be miserable or uncomfortable for your employees - and there’s no better time to show how much you appreciate them than during this time of uncertainty.

Help Them Create a Productive Work Space

One of the biggest misconceptions of telework is that it’s easy to work from your couch in pajama pants every day. While that usually works for a couple of days, it doesn’t lend itself well to long-term productivity.

Creating a separate space away from the couch, TV, or bedroom can make it much easier to focus on the task at hand and get work done efficiently. So what makes a good work space? Generally, a desk or dining room table set up with all of the office must-haves is the best bet. 

This is a great time to provide your employees with some company-branded items to show them your appreciation. Some favorites for creating an effective workspace include:

• Wireless Headphones for Conference Calls
• USB Hub for Charging Devices
• Large Journal for Keeping Notes at Home

Consider setting up a group chat for your employees where they can share their tips for productivity, too. Putting everyone’s brain power together is a great way to help your whole team improve their ability to work remotely.

Encourage Your Employees to Engage in Self Care

As plugged in as we are as a society, it’s hard not to hear about what’s happening 24/7. But it can quickly take a toll on your employees’ mental health. Additionally, many people may be feeling isolated during this time.

Make sure you’re supporting your employees by encouraging them to take care of their physical, emotional, and mental health. It’s important to continue exercising and getting fresh air. Technology also makes it possible for people to spend time with loved ones virtually, even if they can’t currently visit in person.

Recommending that your employees take time to socialize and encouraging socialization during the work day can go a long way for improving mental health while we wait for everything to return to normal. 

Help Them to Stay Positive

You don’t have to limit gifts to your employees to items that encourage productivity. In fact, there has never been a better time to provide them with items like stress balls or coffee cups. It’s also a good time to send some funny non-virus related memes out to elicit a smile or a laugh from everyone. 

We’re all in this together as a global community right now, and the easier we make it on each other, the happier we’ll all be in the long run. Make sure that your employees know that you appreciate them and their continued efforts even when they can’t physically make it into the office. 

At Skylight, we care about our clients and want to make sure that you’re taking care of yourself, too. Make sure that you’re staying in contact with the people you care about and getting fresh air regularly. Please also know that if you have questions about our products or an order, we’re still available via phone at 410.879.8401.