Saturday, August 22, 2020

How to Run a Social Media Giveaway

Encourage engagement on your social media platforms with giveaways. Do not be afraid to get creative! This is what you need to know before running your social media giveaway.

Social Media Platforms

Each social platform has different demographics. Make sure your target audience enjoys the products or services that are being given away. Here is what some major social media platforms are all about.


Instagram giveaways are commonly used for businesses to directly reach their customers. To enter your giveaway, mention that people need to like the post, tag their friends, and/or share the post to their Instagram Story. 


There is a wide age range of Facebook users. You should be able to run a giveaway on there no matter who your audience is. Encourage people to tag friends and share the post to enter the contest.


If your audience is Gen Z or Millennials, TikTok might be the right platform to host your giveaway. Make a short video explaining the rules for the contest and what the winner(s) will receive. 


Giveaways on LinkedIn are not as common as they are on other social media platforms. This could be a creative option to reach other businesses and their employees. 

Rules and Regulations

Each social media platform has its own rules and regulations. Be sure to complete extensive research before launching your social media giveaway. The last thing that you would want is to be charged money for not following the platform’s rules. 

Create your own rules and regulations for your giveaway. If the audience needs to tag others in the post, choose a specific number of tags. Mention that they can (or can’t) enter the giveaway more than once. Say you only want people that follow you or like your page to enter.

Giveaway Ideas

The options for giveaways are endless. You can offer experiences like a getaway or tickets to a concert. Your business can offer its services for free. 

Customized products are another fun idea. Create a theme and choose products that are valuable to the audience. Yeti tumblers and Brumate drink holders are trending right now. These products would be great to add to the giveaway.

Benefits of a Giveaway

Your social media platforms will benefit from the increase in engagement. Engagement typically means that your post will show up on more people’s timelines (depending on the algorithm). 

There is also the benefit of more followers. This is the next step to new customers and purchases from them.

Measuring Success

Was your giveaway successful? Set goals beforehand. The giveaway could be an increase in followers or engagement. You can also measure success by the number of website clicks and online purchases.

Get Creative

Think outside of the box when creating your social media giveaway! If you are interested in purchasing customized products for your next social media giveaway, call us at 410.879.8401 or contact us on the website.


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