Tuesday, October 15, 2019

Promotional Products: Bags 101

When it comes to promotional products, bags have one of the highest impression rates. In fact, about 31% of all U.S consumers own some type of promotional bag. 

Whether it’s a bookbag, tote, or shopping bag, these items are great for advertising your business because they are portable and people take them to a multitude of places. Here are some of the most popular types of bags to use when investing in promotional products! 


The great thing about bookbags is that they can be used for both children and adults. If your target audience is adults, consider investing in a high-quality, customized book bag that can hold a lot of weight. 

Typically, adults that are carrying book bags are using them to hold laptops or other creative equipment (i.e photography/videography equipment). 

A book bag is pretty much a walking advertisement, as anybody who walks behind someone with one on will notice the brand printed onto it. 

Tote Bags

A tote bag is a great promotional product because of its versatility in functionality. For women, a tote bag can double as a fashion accessory and everyday bag to store daily essentials inside of. Women typically carry their bags everywhere they go, making this a great item for advertising. 

Tote bags can also be used as a gym bag, storing weights, water bottles, yoga mats, and more! Many people go to the gym on a daily basis, so it’s sure to reach a large amount of people. 

Other great uses for totes are overnight bags, beach bags, and picnic bags! The possibilities are endless with your customized tote! 

Reusable Shopping Bags

If you are looking for a great way to promote your brand while also saving the environment, a reusable shopping bag is the perfect idea. Reusable shopping bags are similar to totes, but are made out of a different material that allows them to hold more weight. 

Plastic bags have shown to be harmful to the environment, so these reusable bags have increased in popularity over the years. In fact, some grocery stores don’t even use plastic bags anymore at all, only offering reusable shopping bags instead.

Luggage Bags

Thousands of people travel everyday, and if you’ve ever been inside of an airport or train station, you know just how busy they are at all times. The perfect way to gain some brand recognition is to sell customized luggage bags. 

The airport alone will give your bag exposure to hundreds of people at one time. Luggage bags that are high quality and have a nice design will stand out and are bound to get attention in a busy setting such as the airport, train station, or bus stop.

Contact Skylight Creative Ideas Today for Your Customized Bags!

Skylight Creative Ideas, Inc. has been a leader in the promotional products industry since
1977. Our goal is to provide top-notch customer service, innovative ideas, and high quality
products to help our clients exceed their marketing objectives.

Located in Bel Air, MD, we have access to over 750,000 promotional products and can help
your business with anything from awards to corporate apparel.

For more information, contact us at (410)-879-8401 or visit our website www.skylightcreativeideas.com to see all of the products we have to offer!


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