Friday, September 10, 2021

Five Ways to Build Your Brand at a Trade Show


Establishing your brand at a tradeshow is crucial to making a great impression with potential customers. You want your brand to be a reflection of your company and truly connect with the guests that stop by your booth. There are hundreds of promotional items available that can be branded with your company logo, but how do you stand out from the crowd? Read a few helpful tips below about how businesses can build a brand that stands out at a tradeshow. 

Go Big or Go Home

You want to stand out from the crowd and one of the best ways to accomplish that is to go big with your exhibit and display. Create a booth or exhibit that really draws a crowd. Use bright and colorful graphics in your booth. Also try to use less text on your exhibit signs so they are easier to read and fit to print on large spaces. 

Understand What Your Brand is About

Oftentimes, trade shows are a multi-day experience, so keep that in mind when designing your booth. You want to create different attractions that keep potential customers coming back to learn more. Also consider what kind of business you are when establishing your brand. For example, if you are a business that relies heavily on the best customer service available, you had better make sure the employees running your booth go above-and-beyond when potential customers approach. 

Invite Key Guests to Your Booth

Go beyond your booth at the exhibit and make your stand a must-see attraction. Before the show, reach out to key influencers or media reps who you know will be in attendance at the tradeshow. Send them an exclusive invite to visit your booth at the tradeshow and treat them as VIPs when they stop by. The goal is to have these key guests talk about and share your product well after the show has ended. 

Tease a Big Reveal

Are you rolling out an exciting new product? Or maybe you recently updated your company logo? Weeks before your tradeshow, tease a big announcement for your social media followers. Utilize event hashtags in your posts to reach new audiences who may attend the tradeshow. Be ready for a big reveal during the tradeshow and publicize it properly for your followers who can’t be in attendance at the event.

Splash Your Logo Everywhere

Trade shows are all about grab-and-go promotional items so guests can remember your brand. Stand out from the crowd and invest in promotional products that people will actually use! Invest in insulated tumblers or high-quality stress balls as giveaways. People will be more likely to remember your brand if they have something personalized to bring home with them.

Skylight Creative Ideas is your one-stop-shop for trade show promotional products! 

We are a full-service promotional products company and have been a leader in the industry since 1977. Our goal is to provide innovative ideas, top-notch customer service, and quality products to help our clients meet and exceed their marketing and branding objectives. 

Do you have questions about building your brand at a trade show? Call us at 410.879.8401 or contact us on the website.

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