Wednesday, February 22, 2017

Marketing to Millennials Promotional Products

Many brands are making efforts to appeal to millennials. According to Forbes, this generation makes up one-third of the U.S. workforce—53.5 million employees. This large group of intellectuals are digital natives and can learn things pretty quickly when it comes to technology. The average millennial (16-30 years old) with internet access spends 3.1 hours a day on their phone. According to TNS Global, that's the equivalent of 21.7 hours – almost a whole day – every week. Naturally, companies are trying to appeal to millennials more than ever.

According to Splash, a creator of marketing software, “The brands winning over the millennial generations are delivering experiences, not just things,” Ben Hindman, co-founder and CEO of Splash, told Adweek. “The savviest marketers understand the crucial link between events and brand loyalty—particularly when it comes to millennials. If you’re not creating experiences and memories, you’re not building anything.”

With that in mind, if you're trying to connect with millennials on an emotional level and aren't sure where to turn for promotional product ideas, we've got plenty of options for you to dive into.

Technology - Help millennials connect while they're on the go.

Earbud organizer phone wallet
Touch screen gloves

Safety - Equip millennials with the right safety tools 

Reflective Ink on T-shirts
Emergency First Aid Kit

Cause Marketing - Do the right thing and capture their attention with a cause that aligns with your brand. If your idea fits in this category and meets specific criteria, Skylight Creative can donate 0.5% of the order total to your cause of choice.

Need help picking the right promotional product for your company? Get in touch!


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