Wednesday, October 19, 2016

Look For a Partner, Not a Pitch

You can’t drive people to a website, if you give them the wrong web address.
Walking through a trade show many of the tables are giving out free products ranging from pens and pencils to mousepads and keychains. The room is full of marketing products driving traffic to organizations handing out branded collateral. But what happens when the product you are handing out doesn’t have the correct contact information? What happens when you don’t catch it but a potential customer does?
This is exactly what happened at a trade show that our Promotional Products Consultant, Becky Titelman attended. She happened to be the customer that noticed the web address was spelled wrong on a pen that she was handed.
After realizing the error, that company had a ton of questions flood their mind.
Did we send the web address misspelled? Who signed off on the final proof? Can they be returned? Do we still hand them out? Among all of their questions, one thing they weren’t questioning was if they should use the same promotional product company in the future.
The team at Skylight Creative Ideas takes pride in the partnerships we create with customers. We’re not just an online vendor, we work with you and your team to figure out the right giveaway for your organization. From the initial concept to proofreading the final mockup, we guide you through the entire process. We take the extra step to ensure that you receive top-notch service and get the products you need on-time and on budget. Some of the ways we do this include:
1. Personalized presentation- We will give you a design mockup with your logo and brand colors so you know exactly what you are ordering. We will quote any product and you can order any quantity of an item.
2. Customer service- We are available by phone and email to help answer any questions that you may have or give suggestions in what to order.
3. See the product before you pay for it- Depending on the product, we can ship you a sample for free. This allows you to get a sense of size, color and functionality before you order. We also offer price match to most online vendors.  
4. Consultation- We are the experts and don’t expect you to be. We are happy to help clients figure out how to distribute and educate anyone on the value of marketing and advertising dollars.
5.  In-house graphic department-  Having an in-house graphic department allows us to control every aspect of the process and guarantee a great final product.
Business relationships often have a buyer and a seller, but not all have the relationship. At Skylight Creative Ideas our goal is to not only provide you with a product but with a partnership, and with that partnership you can be confident we will know how to spell your name.

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