Many brands are making efforts to appeal to millennials. According to Forbes, this generation makes up one-third of the U.S. workforce—53.5 million employees. This large group of intellectuals are digital natives and can learn things pretty quickly when it comes to technology. The average millennial (16-30 years old) with internet access spends 3.1 hours a day on their phone. According to TNS Global, that's the equivalent of 21.7 hours – almost a whole day – every week. Naturally, companies are trying to appeal to millennials more than ever.
