Saturday, August 15, 2020

How to Use Branded Products to Promote Social Distancing


Social distancing is still as important as when the pandemic first started. Businesses have pivoted their structures and how they are marketing to their audiences. Support relevant causes to show your audience you care for them and your employees. Use branded products in innovative ways to promote social distancing. 



E-Learning Giveaway

It is back-to-school season, and many schools across the United States are opting for online-only learning for their students. This is difficult for students, no matter what age they are. Consider supporting local schools during this hard time. Wireless earbuds are popular right now and would be helpful to students when they are listening to a lecture. 


Since many students cannot play sports or attend a real gym class, consider customizing products that encourage them to stay active. Socially distant sports include frisbee, golf, and baseball. Another way to motivate them to workout is with a jump rope, yoga mat, or water bottle.


Colored Bracelets

A new way to use color-coded bracelets is by having each person wear a specific colored bracelet every day around the office. This shows others around them how close they feel comfortable with interacting. Each color represents a feeling about social distancing. For example:


Red bracelet: Keeping my distance

Yellow bracelet: Comfortable to talk

Green bracelet: Okay with high-fives


Hands-Free Keychains

Prevent germs from spreading around surfaces that are touched by many people like elevator buttons and doors. Hands-free keychains are small and convenient enough for someone to bring it with them all day. Consider passing these out to customers as they enter your business to show them you are taking extra precautions.


Casual Apparel

Use branded casual apparel to encourage people to stay home. Add fun sayings to a hoodie or t-shirt that will promote social distancing. “Stay home, save lives,” “keep your distance,” and “six feet please” are some ideas to get you started! 


Baseball hats are another way to print a fun socially distant message on. If someone is wearing the hat while in a Zoom call or Facetiming their friend, it sparks a conversation. This means more exposure for your business. 


Remote Work Support

Employees have become accustomed to working from home during the pandemic. Send them a thoughtful gift to show them that you and your company cares. This can be something simple like chocolates or a branded mouse pad. Relaxation coloring books for adults can be helpful to their mental health during this time. 


Stay Socially Distant

Stay innovative and creative throughout the pandemic! Branded products are fun ways to promote social distancing outside of the typical social media posts and digital advertising. These products show that your business is thoughtful and cares about their customers. 


Skylight Creative hopes that you are staying safe. We offer a ton of products that you can use to promote social distancing. If you have questions or want to learn more about Skylight Creative, call us at 410.879.8401 or contact us on the website.



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